“Always Be Closing?” Uh, no.

Since announcing the launch of Closers Getting Coffee I’ve gotten a few questions about the company name.  While the name clearly alludes to the infamous “Always Be Closing” scene with Alec Baldwin in Glengarry Glen Ross, it is only meant to be a tongue-in-cheek reference.  The name was truly chosen to denote the foundation of what CGC does: one-on-one sales coaching.  This means meeting a salesperson where they are, in a comfortable environment (over the proverbial cup of coffee), and working through how to drive greater sales results and greater enjoyment from the daily grind (yes, another pun 😉).  Through that engagement, we gain insights that allow CGC to create interaction and training for the broader sales organization; and, to provide consultation to leadership supporting improvements to sales tools, operations and environment.  

Going back to the “Always Be Closing” scene itself, there is nothing redeeming from a sales coaching perspective to be found there.  The approach portrayed in the film is an amalgamation of every negative stereotype of what a salesperson should be.  A salesperson, better stated, should: “Always Be Listening”, “Always Be Solving”, “Always Be Interested”, “Always Be Engaging", "Always Be Adding Value", "Always Be Collaborating", "Always be Planning" to name just a few alternatives. And, yes, you can strive to always do all these things, all the time. 

These alternatives emphasize building trust, understanding customer needs, and adding value - essential elements of successful modern sales strategies. 

Now get out there - success is brewing.